You have to post good quality posts regularly. Great photos and no apologies. Engaging content and to the point. Offer value to people. No puppies unless your brand is breeding dogs. It is hard work. Ian Thorpe makes swimming look easy… he looks like he is relaxing when he is supposed to be racing. He trained hard to make it look easy.
There is no quick fix or magic wand in all of this social branding… it takes time, you have to train hard, and you will harvest only what you plant. But the good news is that science is on your side. 10X effort = 10X results.