customers vs fans
Customers know very little about us, are obsessed by choice, they want low prices. Customers buy from shops, supermarkets and galleries. Fans value our sacrifices, are excited by our work, they seek us out. It's far better to sell our art to our own fans than to someone else's customers .
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Richard Claremont - artist. A peek into my studio. How I think. How I paint. How I run my art business. Bite sized daily chunks of goodness. Just me talking aloud, really. Join me for a chat over a cuppa.
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