The person best equipped to sell your work will always be you. But if you have decided to outsource that task to someone else, here are 3 questions to ask them:
1. What are you studying about digital marketing?
2. How many qualified buyers will you be showing my work to every day?
3. What story will you be telling people about my work?
Selling art isn’t easy. It requires a particular skillset and a commitment to learning. Opening a shop is no guarantee that the owner has the skills to run a successful business. Selling art requires passion, knowledge, great communication and reach… so before committing your valuable work to others to sell, remember that they will be both your lens and your filter to the world.
Tip: for those who are just starting out… wait as long as possible before you start to sell your work, even if it means holding down another job in the meantime. It will be far better for you in the long run. (I will be talking more about this in a future post).
Richard Claremont - artist. A peek into my studio. How I think. How I paint. How I run my art business. Bite sized daily chunks of goodness. Just me talking aloud, really. Join me for a chat over a cuppa.
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