Build an email list. They may not be very sexy, but digital marketers still refer to the email list as the number one marketing tool. Every time someone sends you an enquiry, invite them to sign up to your email list. Social media contacts are great, but this is your very own contact list. No-one can shut it down. People are very choosy when it comes to handing out their email address, so every subscriber is like gold. These are your hottest prospects, the people who have already taken that extra step of contacting you. Giving out their details is a massive vote of confidence in you and your work.
Let them know about upcoming shows, your latest work, thoughts, achievements, show your process. Keep the tone friendly, don’t make your emails too salesy. And remember… don’t over bombard your subscribers. You have been given privileged information, treat it with appropriate respect ✊
Richard Claremont - artist. A peek into my studio. How I think. How I paint. How I run my art business. Bite sized daily chunks of goodness. Just me talking aloud, really. Join me for a chat over a cuppa.
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