what does it mean to create value?

I get a lot of questions about how to price art. A better question might be “How do I convince my buyers that my work is unique, essential and irreplaceable?” You see, that question has a rather interesting answer, because it’s all about the story you create. Because money really is a modern story (in the past there was no money, we simply traded) it makes sense that you can create value for your art by telling a story that is likely to resonate. When your story aligns with my experience, we have something to discuss. This shared experience is the space where all transactions occur. What I am prepared to pay you depends on how powerful this shared space is. 

Adding value to the world isn’t always easy because it requires us to take risks, improve the quality of our art, work hard, reach out and approach everything we do with a spirit of generosity. But what happens when we focus on creating real value is that our work starts to resonate and is seen as important, we start to attract people to us. And after that the pricing issue seems a little clearer.
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